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FAQs

How Much Does It Cost?

What is an Advance?

Feature Traditional Publishing Self-Publishing Entrepreneurial Publishing
Ownership of Rights Publisher owns rights Author retains full rights Author retains full rights
Royalties ~10% of retail price 100% of net profits 100% of net profits
Creative Control Limited (publisher decides cover, title, edits) Full Full, guided by experts
Speed to Market 1–2 years Weeks to months Months
Upfront Cost $0 (but editing often required pre-submission) $10k–$100k+ depending on scope $10k–$60k depending on services
Advance Possible, but rare—essentially a zero-interest loan that must be earned back; comes with loss of rights, control, and long timelines None None
Quality Control Publisher handles editing, design, layout Author manages team or does it solo Professional team handles everything
Marketing Support Often minimal unless you're a top author Author must handle or outsource Full marketing strategy included
Distribution Bookstores, libraries, global reach Mostly online, unless manually pitched Online + bookstore/library access via partners
Barrier to Entry High: need agent, only ~1% accepted Low: no gatekeepers Moderate: requires investment but no gatekeepers
Time Investment High (querying, editing, waiting) High (learning, managing, executing) Low to medium (outsourced to professionals)
Return on Investment (ROI) Long-term, uncertain Potentially high with effort High potential through speaking, consulting, foreign rights
Best For Academics, literary authors seeking prestige DIY authors with time, project mgmt skills Entrepreneurs, speakers, consultants, executives

How Much Time Does It Require?

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