There are two types of business leaders: the 99% who keep talking about writing a book someday, and the 1% who actually do it—then leverage it to dominate their field.

If you’re the former, any “how to write a book” manual will do.
If you’re the latter, you’re in the right place. This is where top leaders—from DHL, Montessori, and Mitsubishi to rising entrepreneurs—turn when they want a book that secures visibility, credibility, and a legacy that lasts.

In Your Book or Your Excuse, internationally bestselling author and Leaders Brands cofounder Alinka Rutkowska reveals the proven system elite entrepreneurs use to transform a book into their most powerful business asset: a 24/7 salesperson that wins clients, commands speaking fees, attracts media, and builds enduring authority.

Inside, you’ll discover:

How to eliminate the excuses—“I’m too busy,” “It’s too expensive,” “I’m not ready”—that keep 99% stuck.
The hidden ROI of a book—from $25K speaking engagements to multi-million-dollar deals sparked by a single read.
Case studies from global brands and thought leaders who turned books into authority machines.
Why **publishing repeatedly—the Serial Advantage—**is the only way to stay on top.
How to position yourself so that once you become the authority, you never lose it.

This isn’t about scribbling drafts in your spare time. It’s about strategy, branding, and positioning for leaders who demand excellence, invest in professionals, and refuse to be forgotten.

Leaders don’t wait for someday. They decide, they act, and they publish now.

Your Book or Your Excuse is your blueprint to claim authority—and keep it.